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Contents:
The End of Commerce As We Know It
Module One: Objectives and Learning Outcomes
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To develop an understanding of the global e-volution of business
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To identify the differences between the old economy and the new economy
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To define the different forms of e-commerce and e-business
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To understand the shifts in thinking required to make e-businesses viable
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To understand the dominant economic forces that are driving e-business
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To establish a knowledge base for the "why" of e-commerce in your firm
The Commerce Side of E-Commerce
Module Two: Objectives and Learning Outcomes
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To develop a deeper understanding of supply chains.
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To understand the historical shifts in supply chain dominance
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To understand the impact of e-business in the area of supply
chain integration
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To identify the business functions and apply functional analysis
To understand how the Internet can influence the shifting of functions among
supply chain partners.
Give The People What They Want
Module Three: Objectives and Learning Outcomes
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To gain an understanding of the Consumer Decision Process
(CDP)
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To apply CDP principles to e-business
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To establish a knowledge base of e-business strategies related to:
Cyber Segmentation
Module Four: Objectives and Learning Outcomes
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To gain an understanding of basic market segmentation theory
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To apply that understanding to the unique constraints and benefits online
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To analyze the segmentation strategies of a leading company
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To leverage the strengths of e-business in developing segmentation strategies
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To develop a cyber-segmentation strategy
Branding
Module Five: Objectives and Learning Outcomes
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To understand the concept of branding
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To understand the concept of brand equity
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To develop an understanding of multi-channel branding strategies
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To study the branding strategies of three successful firms
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To learn how to develop a brand online and to migrate existing brands online
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To apply branding strategies in the B2B environment
Sticky Eyeballs and Happy Feet
Module Six: Objectives and Learning Outcomes
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To introduce the concept of customer satisfaction
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To explore how lessons learned in the "bricks and mortar" world can be applied online
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To develop strategies for online customer acquisition and retention
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To use the Internet's unique strengths to heighten customer satisfaction
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To isolate and focus on areas with the greatest potential for customer dissatisfaction
Innovation
Module Seven: Objectives and Learning Outcomes
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To gain an introductory understanding of Diffusion of Innovation Theory
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To apply the 5 diffusion variables to real-world situations
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Relative
advantage
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Compatibility
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Complexity
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Trialability
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Observability
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To understand the relationship between innovation and marketing
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To understand customer personality affects acceptance of new technologies
Business-to-Business Strategies
Module Eight: Objectives and Learning Outcomes
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To compare the B2B and B2C segments
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To explore in depth the various types of online exchanges or marketplaces
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To complete a case study on one failed exchange and one functioning exchange
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To closely examine three active exchanges
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To explore the idea of disintermediation
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To look at the types of firms with the greatest potential for e-business success
Blended Strategies
Module Nine: Objectives and Learning Outcomes
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To summarize the course by applying principles learned in the earlier modules
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To understand how blended strategies apply
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To explore several strategies for building and sustaining blended businesses
Product features:
- Modular structure:
Just what you need, just when you need it
- Personalized delivery
- Interactive
Multimedia: presentation to fit different learning styles
- Dynamic Web-based delivery
- Accessible at all bandwidths
- Available in
stand-alone and instructor-support versions
- Assessment
based
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